Introduction to Marketing
Subject Name Subject Code Lectures Tutorial Labs Subject Synopses Courses Allowed
Introduction to
Marketing
BEC1003 1hrs/wk 2hrs/wk This subject provides an
understanding of the basic
concepts of marketing. It
focuses on the tools used by
marketers to develop the
appropriate marketing mix like
product, promotion, price and
place; and includes key topics
like environmental forces and
market segmentation. You will
learn how to market a
company’s products and
services successfully.
Selected Courses

*This CDS is only applicable to students under Diploma Plus Programme.

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