Basics of eEntrepreneurship
Subject Name Subject Code Lectures Tutorial Labs Subject Synopses Courses Allowed
Basics of eEntrepreneurship GEN1904 3hrs/wk This subject will engage students
from any discipline as
long as they have an interest to
be the next generation of eentrepreneurs.
This subject
aims to equip students with
sufficient skills and knowledge
to establish and grow a
business over the internet.
Students will be guided and
provided the opportunity to set
up and manage an internet
business. By working on an eproject,
students will build their
entrepreneurial experience
when they set up an internet
business. The e-testing
process allows students to
understand the
importance of conducting
market testing of the products
or services offered before they
are launched, thus minimising
the risk of business failure.
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